Who are we talking about?

The National Council of La Raza (http://www.nclr.org) is the nation's largest civil rights organization advocating for opportunities for Hispanic Americans.  The statics in the article linked below are similar to what we have been reporting but an interesting footnote addresses exactly which demographic group we are talking about.

"The terms “Hispanic” and “Latino” are used interchangeably by the U.S. Census Bureau and throughout this document to refer to persons of Mexican, Puerto Rican, Cuban, Central and South American, Dominican, Spanish, and other Hispanic descent; they may be of any race."

That said-this is a broad cross section of cultures and it may be appropriate or necessary to design communication materials for a specific subgroup of Latinos or Hispanics.