Francisco J. Valle is the president of Valle Consulting. He helps his clients solve their most pressing Hispanic-related issues. Valle is the author of How To Win The Hispanic Gold Rush™, a book on Hispanic marketing and cultural values. Below is a link to an excellent article about Latinos and Banking.
The Takeaways:
- Translation does not work
- Cultural Relevancy is essential
- One word “FAMILY”
- Financial literacy is an important component
Below is a link to an excellent article:
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