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Saturday, October 23, 2010


Latinos and Financial Firms

Below is a link to his very informative website:

Valle Consulting

Francisco J. Valle is the president of Valle Consulting. He helps his clients solve their most pressing Hispanic-related issues. Valle is the author of How To Win The Hispanic Gold Rush™, a book on Hispanic marketing and cultural values. Below is a link to an excellent article about Latinos and Banking.

The Takeaways:

  • Translation does not work
  • Cultural Relevancy is essential
  • One word  “FAMILY”
  • Financial literacy is an important component
 Below is a link to an excellent article:

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